Two ways to do Amazon keyword research: start from a seed term and find related keywords, or start from a competitor's ASIN and reverse-engineer what they're already ranking for. Here's how each works.
Enter a broad term ("yoga mat"), and the tool pulls Amazon's own autosuggest data plus related variations, scoring each by estimated volume and competition level.
Paste a competitor's ASIN instead, and the tool extracts candidate keyword phrases directly from that listing's title and bullet points — showing exactly what they're targeting.
4 credits per search, for Amazon.in, Amazon.com, and Amazon.co.uk.
Try keyword research free →Reverse ASIN lookup takes a competitor's product listing and extracts the keywords their title and bullet points are built around — showing you exactly which search terms they're targeting, without guessing.
Third-party tools estimate volume from proxy signals like review count and BSR, since Amazon doesn't publish exact search volume publicly. Treat estimates as directional — useful for comparing keywords against each other, not as an exact number.
For a new listing with no reviews yet, low-competition keywords are usually easier to rank for initially. High-volume keywords are worth targeting once you have enough reviews and sales velocity to compete for that traffic.