Amazon.com Referral Fees by Category (2026)

Amazon charges a referral fee — a percentage of your selling price — on every order. Here's the current rate for major categories on Amazon.com.

CategoryReferral Fee
Electronics8%
Computers6%
Cameras & Photo8%
Cell Phone Devices8%
Cell Phone Accessories15%
Home & Kitchen15%
Furniture15% (10% over $200)
Apparel5–17% (tiered by price)
Shoes, Handbags & Sunglasses15%
Jewelry20%
Beauty8–15% (tiered)
Health & Personal Care8–15% (tiered)
Toys & Games15%
Sports & Outdoors15%
Grocery & Gourmet8–15% (tiered)
Books15%
Automotive12%

Referral fees are only part of your cost — FBA fulfillment fees and storage fees also eat into your margin. Calculate your real profit per unit free:

Try the margin calculator →

Rates are approximate and sourced from Amazon's public US fee schedule. Amazon updates these periodically — always confirm current rates in Seller Central before pricing.